ICYMI, body positivity seems to be "trending." And whilst every single part of me wants to jump for joy at the fact that mainstream media and the fashion industry are both acknowledging the need for visibility of all bodies, there's a nagging little voice inside my head that poses the question, "Will this, like all trends, begin to fade?" As someone who spends a lot of her time writing, researching, and contemplating the intersection between body positivity and fashion, I'm aware of the myriad of campaigns and advertisements and models and brands trying to "join the effort," and I'm also aware that many of them don't really seem to care about the activism, but the image — the "being hip" thing. Thus why it's even more special when amongst the sea of body pos "revolutions" happening right now, something stands out as, well, unique.
I was pretty delighted when I was approached by Unique Vintage to be a part of their Style Society. I was even more delighted when they introduced me to their "#IAmUnique" campaign — a movement, in and of itself, whose core echoes mine.
Just take a look at this segment from the campaign's description:
You come in all shapes and sizes, from all backgrounds and beliefs, and from all orientations and affiliations. You are published pin ups, military wives welcoming husband’s home, and high school seniors putting your own unique spin on your formal wear. You are mothers enjoying a vamped up night out, grandmothers with a flair for era fashion, dramatic drag queens making the world their stage, and cancer survivors finding hope and flaunting confidence in the perfect dress. You are all of this, that, and everything in between.
But I suppose I'm also unique because I, more often than not, evoke a chunky cartoon character. And that honestly makes me smile:
Get the Look:
Unique Vintage Mint Cocktail Dress, $128, unique-vintage.com