#StopTheBeautyMadness. This isn't a campaign about denying that aesthetics hold importance. We all have our individuality, and our own ways of personifying that individuality via the way we dress and make ourselves up every day. I mean, I myself run a blog vastly dependent on fashion and my own physical appearance! This is a campaign that combats issues far grander, and far more difficult. It brings to the forefront the stigmatization surrounding race, non-hetero sexuality, weight, age and mental illness. It reminds us that just because things have changed some does not mean they are ideal.
A lot of these images resonated with me. Being made to feel sub-human for being the fat kid in the family -- the fat kid in school. Doing all in my power to drop the weight, even if it meant sacrificing my own health. Being made to feel the "other" for my mixed-race background amidst my predominantly Caucasian high school and university. Because despite the obvious fact that my skin is white, people knew I was Latina. And that has been enough, for some, to keep me at a distance. I don't doubt these ads will resonate with women -- with people -- everywhere, and so I hope men and women join in the effort. The hashtag #StopTheBeautyMadness is live as of today. The Facebook page open for those wanting to share selfies and self-love.
I don't know how long it'll take for things to change for the better. I don't know that they ever will. But I do know that this campaign shines a bit of hope in what often feels like a grim existence.