25 January 2014

Looks Like A Girl, But She's A Flame


I am always on the lookout for brands, designers and shops that are doing unique things in fashion -- that are giving us something kind of magic. The thing about modernity (and the vast technology it breeds) is that it results in a lot of creativity, but also a lot of repetition. We see the same things all the time, be it in blogging, in la mode or in music. The whole, "What has been will be again, what has been done will be done again; there is nothing new under the sun," thing is arguably more relevant today than ever before. So when something captivates me, I take note of it in the everlasting-Moleskin-pad that lives in my brain. And that's what happened when I was approached by Georgia-based lingerie boutique Livi Rae.

Although the boutique was founded in Kennessa circa 2006 by Molly Hopkins and Cynthia Decker, the founders have just launched an online store, thus bringing their southern-care-and-attention to all of us. I will confess I was immediately enraptured by their products, and the fact that the sizes are literally, as their motto suggests, for everybody. These are some of my personal favorites:

But besides having some amazing and very obviously high-quality products, Livi Rae's mission is also to help with bra-fit. Here's the thing, over 80 percent of women wear the wrong size bra. It's completely true. Oprah even did a huge segment on this exact issue years ago. Of course, we're never told this. We go into the majority of boutiques and lingerie shops, and it's a rare occasion that anyone on staff asks if you'd like to be measured, let alone that anyone mentions the risks that wearing an ill-fitting bra can actually have on your health.

The founders teamed up to tell me a bit about their mantra and the inspiration for Livi Rae's creation:
The real woman does not look like a Victoria’s Secret model. We wanted to have a store where we could help every woman, no matter her size, shape, race, age, etc. We deeply feel that every woman should be privy to a good bra and a healthy fit. The health aspect of bra-fit has been ignored in the industry for the large part, but we believe that it’s of the utmost importance.
In terms of health, an ill-fitting bra can actually lead to rashes, indigestion, headaches and hernias. Although a terrifying concept, it is certainly logical. Wearing the wrong kind of cup, strap and underwire for your body has been proven to trigger all these symptoms, and if you have things digging into your skin in places they shouldn't and prodding at your organs, it makes total sense. Maybe these negative results won't occur right away, and maybe they won't plague every woman, but the fact that the possibility exists is a scary thing.



Molly and Cynthia believe these are the most common bra mistakes:

  • Women going too big in the band and too small in the cup.
  • Many manufactures not making cup sizes above a DDD, thus causing larger bust women to wear sizes that are too small.
  • Wearing the underwire wrong. The underwire should not sit on breast tissue.

Livi Rae provides a rather unique opportunity to get just a bit more educated in bra fit, care and health, which let's face it, a lot of us never stop to think about (guilty!). Plus, they offer speciality bras for nursing and mastectomies as well, which just goes to show how conscious of all women's varied needs the founders truly are.

Awesomely enough, the boutique offers a venue for parties as well, whether you're looking for a bachelorette party, a lingerie shower, a girl's night-out, or, yes, even a divorce celebration (I plan on having like five divorces in my life, so this will come in handy...JK JK). Although at some point in life, I want to make it to Georgia to properly meet and fit with these ladies, the Internet will have to suffice for now.

Stay tuned for my shoot in Live Rae lingerie this spring. #Excitement

P.S. If you're wondering why a lyric from Alicia Key's "Girl on Fire" is the title for this post, it's probably because I just think Live Rae is on fire.

P.S.S. I have a promo code for all y'all: TENLIV can be redeemed for 10% off purchases over $100 on LiviRae :D

6 comments:

  1. Dang, that's pretty awesome! However, I am so grateful that I don't have to wear a bra. The whole business seems really complicated.

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    1. You're so lucky! I WISH I could get away with not wearing one, but it'd be more painful not to.

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  2. Wow, I had no idea that those symptoms could occur if the wrong bra size is worn! I was wearing a D cup for a while until I was actually measured for the first time in my life and found out I am actually a DD (or E, as I later found out). I honestly prefer wearing a bra to going braless, and I feel like I am in the minority! (Feeling the weight of large breasts pull down on my chest is the reason, I guess?)

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    1. I didn't either until I started chatting with them and discovering all these things. It really freaked me out. The same kind of thing happened to me. Wore a 36D for ages, then was told I am a 38C after years of wearing the wrong size and getting too many back aches! I'm with you, though. I have to wear a bra. Bigger boobs suffer so much if you don't! It actually hurts not to wear one!

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  3. I went for multiple bra fittings in different shops one time to see if they were the same and they weren't.... One shop said 36D the other said 38C and now I'm never sure what to do when I'm buying a bra now. These bras do look fab though, I will have to check them out.
    I'm a new follower btw, I love your blog!

    http://mattekat.blogspot.ca/

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    1. Bra shopping is such a nightmare. I love this company because they legitimately care about getting you the right size. You can send in your measurements via email as well, and they'll work with you to get the best fit for your body :) Thanks so much for following, I will check out your blog as well! xx

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